Wai Thai is a fast food franchise with a difference. Unlike many of it's contemporaries, the food served here is healthy, completely fresh and, above all, genuinely delicious. No MSG, oil, synthetic flavours or colour additives are used at all.
The purpose of Wai-Thai.com is to introduce the brand to potential franchisees and investors. Key goals are to portray the freshness of the produce, the unique healthy eating aspect, the care that has gone into the menu design and the quality and marketability of the consumer experience.
Acutely aware that a good workman doesn't blame his tools or situation, I do wish more time had been available to dedicate to this project. Many of the photos, despite being very good quality, were significantly cropped at differing angles making maintaining the balance and consistency of image and white space in the graphic design problematic at best.
Despite these constraints, I feel the site meets it's objectives with a crisp fresh feel, great copy and mouth-watering photos all backed up with detailed dish information presented easily on the eye.